{"id":3076,"date":"2025-08-04T10:00:23","date_gmt":"2025-08-04T10:00:23","guid":{"rendered":"http:\/\/angesfinanciers.org\/?p=3076"},"modified":"2025-08-08T15:13:00","modified_gmt":"2025-08-08T15:13:00","slug":"pharrell-and-nigo-design-surprising-and-entertaining-district-in-tokyo","status":"publish","type":"post","link":"http:\/\/angesfinanciers.org\/index.php\/2025\/08\/04\/pharrell-and-nigo-design-surprising-and-entertaining-district-in-tokyo\/","title":{"rendered":"Pharrell and Nigo design “surprising and entertaining” district in Tokyo"},"content":{"rendered":"
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Producer Pharrell Williams<\/a> and fashion designer Nigo<\/a> are collaborating with Japanese hospitality brand Not A Hotel<\/a> to design a commercial district in central Tokyo<\/a>.<\/span><\/p>\n

Set to open in 2027 in the yet-to-be-built Yurakucho Park, the Japa Valley Tokyo development will be a 10,000-square-metre art, retail and hospitality district that celebrates Japanese culture.<\/p>\n

According to Not A Hotel<\/a>, it draws on California’s wine-producing Napa Valley, but instead replaces it with “Japan’s tradition of sake brewing and honors the country’s intricate cuisine and artisanal craftsmanship”.<\/p>\n

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Nigo, Pharrell Williams and Not A Hotel have designed a commercial district in Tokyo<\/figcaption><\/figure>\n

Japa Valley Tokyo is\u00a0Nigo and Williams’s first major design project since joining Not A Hotel as creative advisors earlier this year. Their design centres around a large-scale sculpture by New-York artist Kaws.<\/p>\n

“The project marks the latest chapter in their partnership, one that extends into urban development by creating a district where culture and commerce intersect,” Not A Hotel said.<\/p>\n

“Nigo and I have always shared the same design language \u2013 centered in heart, creativity with meaning,” added Williams. “Japa Valley is us bringing that language to life, turning it into space and shape for everyone to experience.”<\/p>\n

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A large sculpture by Kaws will sit at the centre of the development<\/figcaption><\/figure>\n

Japa Valley Tokyo is being developed in partnership with Mitsubishi Estate<\/a> for the site in front of Tokyo’s Yurakucho Station.<\/p>\n

To accommodate Yurakucho Park, where the district will be located, a pair of 1960s buildings has been demolished. These are the Yurakucho Building and Shin-Yurakucho Building.<\/p>\n

“This initiative with Mitsubishi Estate is not just a temporary use of the land; it aims to present a new approach to urban development that will inform future construction of new buildings and neighbourhood development by surprising and entertaining visitors,” Not A Hotel said.<\/p>\n